Build Instant Social Proof

To understand social proof, imagine two different scenarios.


SCENARIO #1

A man walks into a bar, after stepping through the front door he looks around, and doesn't see anyone he knows. He then walks over to a table and sits by himself.

A few minutes later he approaches the most attractive woman in the bar, his opener is perfect and he has good body language, but for some reason she shoots him down.


SCENARIO #2

The same man walks into the bar with a beautiful woman on each arm. When he walks in, he's greeted by a number of friends and seems to know everyone at the bar. When he talks, people stand around and listen. That night he is seen talking to a number of different women.

Later on he walks up to the most attractive woman in the bar and opens perfectly, with great body language. She immediately begins to show interest in him.


****** ANALYSIS ******

What is the difference between these two scenarios? Social Proof. In the first scenario, this guy appears to have no social value. In the second scenario, everyone knows him. This proves to the women in the room he has a large group of friends and that he is preselected by women. Friends are evidence of value. The more friends the more value.

The great news is even if you aren't out with a large group, you can make it appear as though you have social proof with the tactic of quickly opening sets and merging them:

* Walk in and smile. Approach and open the first group you see. Spend a few minutes chatting and then do a take away. If you have a wing, send him to open a different set.

* Quickly find the next set that you can open. Even if there is no girl you are interested in, open them. They can still give you value.

* Introduce that group of people to the first group of people that you met. This is called backwards merging. Essentially, you've just shown both groups of people thatyou have a number of friends in the bar.

Contingencies: People will leave the larger group. They may have other friends in the bar that you haven't met. This isn't a problem. You now have a number of acquaintances moving around the bar.

Assuming you gave them a good impression when you first approached them, they should be easy to reopen. The idea is that each person in a set becomes a connection to other people in the bar.